The Hidden Mojo of SEO
- by Wesley Kowal
- Dec 15, 2021
- 3 min read
The purpose of this article is to relay to you how important SEO can be for your company.
What is Search Engine Optimization?
Search Engine Optimization or (SEO) is how you communicate to search engines what your webpages are about. Without SEO your website, products & services wouldn't be easily found by users searching for them.
How does SEO work?
Search engines collect information on web pages using bots. The search engine bots "crawl" the code of your website and index that information. When a user searches information the search engines algorithm refers to the index and hundreds of ranking factors to determine the results page.
Why is SEO so important?
A quick way to get your website to the top of the search engines is Pay Per Click Advertising (PPC). PPC Ads are identifiable by the "Ad" icon next to the search result. Yet, businesses, especially small businesses, rarely have digital advertising in their marketing budgets. This is why SEO is so important. SEO brings free organic traffic to your website! When SEO is correctly implemented you can drive free traffic to your company's front door without paying a dime.
SEO is an ongoing process if done right. Keeping site content up to date, adding information to target relevant keywords, gaining relevant backlinks to your site, perfecting the user experience, increasing site speed & accessibility, are all necessary to stay at the top of the search results. Like I mentioned before, there are hundreds of ranking factors.
I have only scratched the surface of what all goes into SEO. However, I hope this helped you understand the basics. If you are wanting to take a deeper dive into SEO check out what Google has to say.